Fresenius Kabi USA
Simplist® is a ready-to-administer prefilled syringe line that can help reduce the risk of preparation and administration errors. Fresenius Kabi USA acquired the Simplist portfolio and manufacturing site to provide injectable medications in ready-to-administer delivery systems.
The enhanced digital platform leads with a clear and concise messaging strategy directed to three target audiences (Nurses, Anesthesiologists, and Pharmacists) centered around the theme of safety, simplicity, and confidence.
Role: Design Lead
Agency: Multiple, Inc