Do it Best
Founded in 1945, Do it Best is a U.S.-based, member-owned hardware, lumber, and building materials buying cooperative in the home improvement industry.
Do it Best’s current revenue stream includes wholesale (B2B) sales to Do it Best members, and direct-to-consumer e-commerce sales (B2C). There are ~2K+ Do it Best members and ~3K+ retail stores across the U.S.
As Design Lead, I shaped the visual and user experience strategy for the corporate and member digital platforms. I held close collaboration with product managers, engineers, and client stakeholders to ensure timelines and expectations were met (and exceeded) throughout the project lifecycle.
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Role: Design Lead
Agency: Publicis Sapient
Discovery deliverables included mood boards, synthesized workshop and research findings, key page wireframes, preliminary design toolkits, prototypes, and sitemap.
The Experience team conducted an eight-week Shape and Incubate discovery that established our design direction and implementation plan for Do it Best.
The design system was built over the course of four weeks.
A comprehensive component library was created with specs for delivery to engineers, and fully authorable for members and the client.
As a co-op, we were challenged with designing a consistent experience for all customers across DoitBest.com and members' sites while enabling individual member differentiation. As shown here, the header for members needed to accommodate an authorable primary navigation experience with secondary content.
