Do it Best
Founded in 1945, Do it Best is a U.S.-based, member-owned hardware, lumber, and building materials buying cooperative in the home improvement industry.
Do it Best’s current revenue stream includes wholesale (B2B) sales to Do it Best members, and direct-to-consumer e-commerce sales (B2C). There are ~2K+ Do it Best members and ~3K+ retail stores across the U.S.
As Design Lead, defined visual and UX strategy for corporate and member platforms while collaborating with product, engineering, and stakeholders to exceed project goals and timelines
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Role: Design Lead
Agency: Publicis Sapient
Discovery deliverables included mood boards, synthesized workshop and research findings, key page wireframes, preliminary design toolkits, prototypes, and sitemap.
The Experience team conducted an eight-week Shape and Incubate discovery that established our design direction and implementation plan for Do it Best.
The design toolkit was built over the course of four weeks.
A comprehensive component library was created with specs for delivery to engineers, and fully authorable for members and the client.
As a co-op, we were tasked with creating a unified customer experience across DoitBest.com and member sites, while allowing for individual branding. As shown here, we designed a flexible header to support customizable navigation and content.
