https://allinashleib.com/about daily 0.75 2026-04-03 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg About https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg About https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg About https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/a7b9b429-2629-4150-9539-d953902dc030/Group+3.png About https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/e290cc5c-7058-42e5-9687-015502a76c6c/Group+7.png About https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/651c199c-d19e-4404-ad48-93c107649a32/Group+9.png About https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/e19d7110-5f54-451d-a4c1-dc2b5c3fe107/Group+17+%281%29.png About https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/bb6086be-4302-49f9-beff-6e98b512cff8/Group+4.png About https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/b0f1d907-db9f-4d92-a3a4-d0ab0bc1e202/Group+12.png About https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/ed8d33ad-a4d0-419e-b94d-2f218cbda0b5/Group+5.png About https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/cf64957f-4266-4947-834a-47817d51789d/Group+15.png About https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/da33d6fe-b38c-40b5-a581-092d40d19b29/Group+16.png About https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/820719fb-519c-4e91-9f5c-e8d86e50422c/Group+14.png About https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/710d5623-86eb-4078-a278-48888454c57f/1689792290477.jpg https://allinashleib.com/work daily 1.0 2026-04-03 https://allinashleib.com/work/bridgestone-global-unification monthly 0.5 2026-04-03 https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/5fc837e2-c7f6-4b81-8b0c-d6a52d8b535a/Frame+50.jpg Work - Transforming 100+ Sites into a Unified Platform Interviewed 23 stakeholders across nine B2B and B2C groups, uncovering diverse user needs and business priorities. Findings emphasized the importance of a customer-focused approach, highlighting dealers as a key audience and motorcycle buyers as enthusiast-driven users. https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/7d985e17-30d7-4cc1-96e5-db75cf14d025/Frame+26.jpg Work - Transforming 100+ Sites into a Unified Platform Audited ~100 NA, LATAM, EMEA sites. Pinpointing global functionality and component gaps, prioritizing reusable and adaptable elements to support a scalable, consistent experience across regions and audiences. Tagged all components as Reuse, Adapt, or Invent. https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/bff1d84e-a8c5-44ff-b6e6-c1c51fd1d6f4/Frame+24.jpg Work - Transforming 100+ Sites into a Unified Platform Developed personas using existing data, social listening, user insights, and stakeholder interviews to inform audience-focused design decisions across B2B and B2C users https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/284485f7-a50c-4ecb-80cb-a2e67e411345/Frame+21.jpg Work - Transforming 100+ Sites into a Unified Platform Conducted tree testing with 105 participants to validate navigation and simplify the unified site experience across commercial, automotive, and motorcycle audiences. https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/8047af8f-e1e9-4793-881d-9e25ed15ae63/Commercial+PDP+copy.jpg Work - Transforming 100+ Sites into a Unified Platform Commercial PLP https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/e7d7c3fa-1018-4930-afca-e7ac088247ba/Frame+58.jpg Work - Transforming 100+ Sites into a Unified Platform Conducted unmoderated usability testing to evaluate process intuitiveness, clarity of next steps, and usefulness of match results for supporting purchase decisions. https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/699665ae-0ad8-4459-bcea-33ca0194d4a5/Frame+55.jpg Work - Transforming 100+ Sites into a Unified Platform Tool received a 4.8/5 helpfulness rating, with 80% of users finding all steps clear; minor improvements were suggested, including clarifying the “Why Do You Need Tires” step and adding VIN/license plate lookup in the future. https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/9f82c2c0-29d5-49c1-85df-6e3ce3a928b2/Frame+83.png Work - Transforming 100+ Sites into a Unified Platform https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/895694fa-fa41-4c2e-9ff1-5771120f63a2/Frame+27.jpg Work - Transforming 100+ Sites into a Unified Platform The Gap analysis showed only 10% of components required net new development. Most new features addressed regional needs, such as WhatsApp integration, and product card regulatory considerations. https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/d7280e07-6c78-430e-87a2-7fdae00ddb42/Frame+62.jpg Work - Transforming 100+ Sites into a Unified Platform Users prioritize data and education, value technological advancements, cultivate customer relationships, and rely on brand reputation for trust. https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/e06a0170-cd23-4a7a-95f5-7391d91045f0/Frame+19.jpg Work - Transforming 100+ Sites into a Unified Platform Overall task success was strong, with consumers performing slightly better. Key opportunities include clarifying educational tool segmentation and improving cross-linking to boost searchability. https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/f1dcacc2-0706-4de0-b007-6d4f9d8b715c/Frame+80+copy.png Work - Transforming 100+ Sites into a Unified Platform As part of consolidation, the unified site delivers a seamless shopping experience, allowing customers to easily switch between Consumer and Commercial products and solutions. https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/76e2010b-e02b-4755-9a83-f6faff2cda02/Frame+84.png Work - Transforming 100+ Sites into a Unified Platform https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/9a8637a6-717b-453e-bd16-93c49538c27f/Commercial+PDP.jpg Work - Transforming 100+ Sites into a Unified Platform Commercial PDP https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/de6890ab-aaa7-496e-9343-064dd5c7e6d0/Frame+82.png Work - Transforming 100+ Sites into a Unified Platform Commercial Retread Savings Calculator https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/e0fa7315-785f-4194-8f3a-375f75984b2c/Frame+56.jpg Work - Transforming 100+ Sites into a Unified Platform Essential UX improvements were implemented and documented, while lower-priority enhancements were backlogged for future phases. https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/2e9fe603-ca95-4e8b-8484-df3319ac8925/Frame+72.jpg Work - Transforming 100+ Sites into a Unified Platform Consumer Dealer Search with self-selection for Automotive or Motorcycle results https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/c73050d7-bd1f-4b7d-985e-c8b2c62f1b37/Frame+73+copy.jpg Work - Transforming 100+ Sites into a Unified Platform The Tire Decision Guide is a shopping tool that helps consumers, especially those less familiar with tire purchasing, find curated tire matches by entering personalized vehicle details, converting prospects into customers. https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/c2849277-f9fa-48af-a9d3-ed209bb2068d/Frame+79.jpg Work - Transforming 100+ Sites into a Unified Platform Consumer Resource Center https://allinashleib.com/work/holly-hunt-alison-berger monthly 0.5 2026-03-20 https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/eaa5167b-36cd-4265-99a2-d4ecfef7f1ac/ABBook8web.jpg Work - Shaping Light with Alison Berger Volume 1 front cover https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/c7369db2-c1aa-4355-bdb3-fd7ccebce6d2/ABBook12_web.jpg Work - Shaping Light with Alison Berger Volume 1 inside front cover with flap https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/65464ac6-0e15-4607-b084-f252eac09763/ABBook11_web.jpg Work - Shaping Light with Alison Berger Volume 1 spreads https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/566d75d8-e0e4-4f07-9a71-4c356536a37b/ABBook15_web.jpg Work - Shaping Light with Alison Berger Volume 1 spreads https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/518c5e91-6efb-4b96-ac76-b47bb5bae67d/ABBook7_web.jpg Work - Shaping Light with Alison Berger Volume 1 spec sheet https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/02a21e4c-5a39-4c65-818d-d80ed7b9ea1b/ABBook_vol2_8web.jpg Work - Shaping Light with Alison Berger Volume 2 front cover https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/3083bfcd-7d8b-49ee-9c7b-685eb1d98189/ABBook_vol2_5web.jpg Work - Shaping Light with Alison Berger Volume 1 spread https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/bd138cca-ea5a-43e0-a8b1-aff1bbdb7a69/ABBook_vol2_1web.jpg Work - Shaping Light with Alison Berger Volume 2 spread with vellum overlay https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/50b3c989-d67f-4c06-9b41-ce9c36b8718e/ABBook_vol2_2web.jpg Work - Shaping Light with Alison Berger Volume 2 portfolio spread https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/379aec3c-3274-4e15-857c-b23573448953/ABBook_vol2_3web.jpg Work - Shaping Light with Alison Berger Volume 2 spreads with spec sheet https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/d690160d-931f-43fe-90fd-e5c514d80657/ABBook_vol2_6web.jpg Work - Shaping Light with Alison Berger https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/e41e06ed-77f7-4c59-ae03-d2f87d88f781/ABBook10_web.jpg Work - Shaping Light with Alison Berger https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/b95f171d-e227-44f6-b0ff-03d95f83d2d8/ABBook_vol2_6web.jpg Work - Shaping Light with Alison Berger https://allinashleib.com/work/vosges-holiday-catalogs monthly 0.5 2026-03-20 https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/1f433f04-982f-4ff9-8a46-adc939c87d7e/EasterCatalog1_web.jpg Work - Whimsical World of Chocolate https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/995b68a6-e509-474f-baac-f87a4a49533f/Holiday_Easter_spread2.jpg Work - Whimsical World of Chocolate Easter catalog spreads https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/aa3598ea-02d7-46da-86cb-8592409a3ad6/Holiday_Easter_spread5.jpg Work - Whimsical World of Chocolate Easter catalog back cover https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/4aa48673-01fe-4149-98d9-d835d7d5fe33/Holiday_Xmas_spread1.jpg Work - Whimsical World of Chocolate Holiday catalog cover https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/bd4a38af-d252-46b7-a5b0-803ebc713b78/Holiday_Xmas_spread3.jpg Work - Whimsical World of Chocolate Holiday catalog spread https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/d2b26d61-7ce6-44d2-b8b1-7700439a41ee/Holiday_Xmas_spread5.jpg Work - Whimsical World of Chocolate Holiday catalog spreads https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/e8aecbd8-cca8-4a89-b669-f5e28efc432b/Holiday_Xmas_spread6.jpg Work - Whimsical World of Chocolate Holiday catalog back cover https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/02e12470-73b4-418f-b13f-6fcbeaea2523/Holiday_Vday_spread3.jpg Work - Whimsical World of Chocolate Valentine's Day catalog spreads https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/83b4f7a5-6cba-4ebe-b0f3-380facf3cc3c/Holiday_Vday_spread5.jpg Work - Whimsical World of Chocolate Valentine's Day catalog back cover https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/afaab70d-e005-4efd-9f6d-0ffb14b10e38/Holiday_Easter_spread4.jpg Work - Whimsical World of Chocolate Easter catalog cover https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/54157f1e-c0d0-47e7-bbc4-21d0162886dc/Holiday_Easter_spread6.jpg Work - Whimsical World of Chocolate Easter catalog spread https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/48c124b3-34c2-49a4-a4d7-0f4ae0ec5521/Holiday_Easter_spread3.jpg Work - Whimsical World of Chocolate https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/e85a88b1-75c9-4092-8f6c-afc7182d28f7/Holiday_Xmas_spread4.jpg Work - Whimsical World of Chocolate https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/19f7853d-306c-4dd5-9a2b-1f84b276407d/Holiday_Vday_spread4.jpg Work - Whimsical World of Chocolate https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/4d7d33a3-df9a-407e-9471-0a592177624f/Holiday_Vday_spread7.jpg Work - Whimsical World of Chocolate Valentine's Day catalog spread https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/6f312db1-63ef-4799-b5e5-492d6d2faa43/Holiday_Vday_spread6.jpg Work - Whimsical World of Chocolate Valentine's Day catalog cover https://allinashleib.com/work/vosges-cheese-and-chocolate-collection monthly 0.5 2026-03-20 https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/0f09e152-dc8c-4f49-a45f-e8ca12bdb7dd/2008-06-cheese%26choc_pkg03_web.jpg Work - A Multi-sensory Experience Complete Cheese and Chocolate Collection with carved box, accoutrements, and guide book https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/2c87dcae-b30d-4821-b225-0f0a77319d87/cheesechocolate_cover.jpg Work - A Multi-sensory Experience A black-and-white illustration for box-top engraving, celebrating the animals that gave life to the cheeses inside https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/b1accadf-b703-4b94-b158-eb87c5e77ae0/cheese%26choc_open-box_web.jpg Work - A Multi-sensory Experience Accoutrements with packaging and custom labels https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/bcf7f9c2-dd58-46f1-977e-130cb725b8a5/CheeseBook17_web.jpg Work - A Multi-sensory Experience Oversized, foil-stamped guidebook https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/23367a90-a162-45af-975b-985ab3b5825c/CheeseBook15_web.jpg Work - A Multi-sensory Experience Details of the cover flap and table of contents https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/9eb6ce44-3b06-4dc9-9b32-900ebe0e2c57/CheeseBook22.jpg Work - A Multi-sensory Experience Spread https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/a7aba83e-89f5-4727-83b2-a78c84dcced2/CheeseBook3_web.jpg Work - A Multi-sensory Experience Spread detail https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/5b1c1213-3421-45c8-b112-29639201e6d9/CheeseBook21.jpg Work - A Multi-sensory Experience Spread https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/ceb98c53-ec5a-43f3-a9ba-c0e935920efd/CheeseBook10_web.jpg Work - A Multi-sensory Experience Page details https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/5bef4b66-3d9c-452d-be9b-80e37936b801/CheeseBook5_web.jpg Work - A Multi-sensory Experience Illustration detail https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/0ddff32f-cbe0-43f3-8c91-1e7e5c246b07/CheeseBook11_web.jpg Work - A Multi-sensory Experience https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/70d871db-afcb-4846-af9a-2d2c817425a1/CheeseBook7_web.jpg Work - A Multi-sensory Experience https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/ea9258c6-2d2f-41bd-9212-679ad6a5ae8c/CheeseBook11_web.jpg Work - A Multi-sensory Experience https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/03cedbc2-44bb-4cce-9ad1-e49c03315283/CheeseBook6_web.jpg Work - A Multi-sensory Experience Illustration detail https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/213cde38-2bd2-4980-b01b-c65b79d05db0/CheeseBook20.jpg Work - A Multi-sensory Experience Interactive spread featuring a table for documenting personal experiences with flavor profiles https://allinashleib.com/work/edward-jones-lead-generation monthly 0.5 2026-03-20 https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/b217c790-951d-466b-889f-074bab7222a0/ps-edward-jones-FA-interest-mobile.jpg Work - Driving Digital Engagement and Lead Generation Mobile wires https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/dc230481-27d8-4314-aaab-b672b1862b17/ps-edward-jones-FA-interest-PDF1.jpg Work - Driving Digital Engagement and Lead Generation https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/447495de-e27f-4a4d-8fd1-c686604c5fa4/ps-edward-jones-FA-interest-component.jpg Work - Driving Digital Engagement and Lead Generation https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/96f6b265-a146-49f4-bb17-ec9a6a8634f0/ps-edward-jones-FA-interest-full%3Dpage.jpg Work - Driving Digital Engagement and Lead Generation Full page wireframes https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/3f8913af-bee9-4087-b552-35abf0832898/ps-edward-jones-FA-interest-PDF2.jpg Work - Driving Digital Engagement and Lead Generation https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/027b6c3a-4a65-437f-826d-40e796610396/ps-edward-jones-FA-interest-mockup.jpg Work - Driving Digital Engagement and Lead Generation Lead generation landing page with sticky form and gated content https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/4a6ad965-22b5-41e4-b940-633b2b37235f/ps-edward-jones-life-events-PDF1.jpg Work - Driving Digital Engagement and Lead Generation PDF workbooks delivered after users submit their information https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/dec28d52-f209-4cc1-93c3-a1c7aa9e0f89/ps-edward-jones-life-events-PDF3.jpg Work - Driving Digital Engagement and Lead Generation https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/eca28532-13e2-44eb-9365-eb6f91ddc279/ps-edward-jones-FA-interest-email-.jpg Work - Driving Digital Engagement and Lead Generation Email marketing https://allinashleib.com/work/the-joint-commission-tracer-tool monthly 0.5 2026-04-03 https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/86357f2c-910c-470c-8896-0bfaaca6d481/Frame+48.jpg Work - Improving Medication Safety Through Digital Tracing Marketing roadmap guiding awareness, adoption, and sustained usage https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/1fa654df-a493-4785-8bbb-a5747ab2052c/multiple-joint-commission-rta-medsafety-digital-assessment-database-errors.jpg Work - Improving Medication Safety Through Digital Tracing The tool was optimized for tablet use to accommodate hospital staff on the move https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/40414b78-ed69-4fed-9e35-4e82f8dd5c61/multiple-joint-commission-rta-medsafety-digital-assessment-database-errors-digital-tool.jpg Work - Improving Medication Safety Through Digital Tracing Onboarding screens https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/5291ef9e-27a6-4a3a-900a-a6516f9ce5a8/multiple-joint-commission-rta-medsafety-digital-assessment-web-login.jpg Work - Improving Medication Safety Through Digital Tracing User login and account screens https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/b8abc83a-4e49-450c-aad1-3dfe516c9bfa/multiple-joint-commission-rta-medsafety-digital-assessment.jpg Work - Improving Medication Safety Through Digital Tracing The tool guides users through profile creation, authentication, authorization, asset handling, data entry, and logging and auditing, with the option to generate static reports for each section or for the complete assessment. https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/76274d9e-24c0-464e-86f7-ba1b109cf976/multiple-joint-commission-rta-medsafety-digital-assessments.jpg Work - Improving Medication Safety Through Digital Tracing Completed assessments within the same module can be compared https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/a12be5af-816c-4f7d-8a16-dca7fd027586/multiple-joint-commission-rta-medsafety-digital-assessment-database-errors-safety.jpg Work - Improving Medication Safety Through Digital Tracing https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/60f5923e-1433-4194-a7c7-3e525d670e79/multiple-joint-commission-rta-medsafety-digital-assessment-database-errors-questions.jpg Work - Improving Medication Safety Through Digital Tracing https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/2238124e-4863-46b9-8aa9-b39c338a5cef/multiple-joint-commission-rta-medsafety-digital-assessment-database-errors-tool.jpeg Work - Improving Medication Safety Through Digital Tracing https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/7f45b073-e832-4c7f-acd8-e53045c80825/multiple-joint-commission-rta-medsafety-digital-assessment-database-errors-tracer.jpg Work - Improving Medication Safety Through Digital Tracing Each step was targeted towards a specific audience segment https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/aa18a528-afc0-4f64-9433-57d7c869ac03/multiple-joint-commission-rta-medsafety-digital-assessment-database-tracer.jpg Work - Improving Medication Safety Through Digital Tracing https://allinashleib.com/work/fresenius-kabi-usa-simplist monthly 0.5 2026-04-03 https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/38ee897d-dfae-47fa-80dd-052a7c4ac29b/Frame+1.jpg Work - Designing a Digital Experience for Injectable Medications The existing site lacked clear, audience-specific messaging and failed to provide sufficient product, safety, and regulatory information, making it difficult for clinical users to find what they needed. It also underrepresented the brand’s expertise and offered fragmented resources, limiting trust and overall usability. https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/09638da3-711a-42e7-afa8-23173bb68b47/Frame+6.jpg Work - Designing a Digital Experience for Injectable Medications https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/33be5c22-fbc9-4baf-9996-9cd9e4a53684/Frame+8.jpg Work - Designing a Digital Experience for Injectable Medications Visual direction https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/bb7b5347-f145-4f9b-81d4-277e93bab2e8/multiple-fresenius-kabi-simplist-website-about.jpg Work - Designing a Digital Experience for Injectable Medications Audience specific content https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/cfb34d0d-88ae-442b-b56f-959c9bc0ff68/multiple-fresenius-kabi-simplist-website-catalog.jpg Work - Designing a Digital Experience for Injectable Medications Product portfolio PLP and PDP https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/02e1aadf-084c-46b1-b0d3-1e3d15563000/multiple-fresenius-kabi-simplist-website-hero.jpg Work - Designing a Digital Experience for Injectable Medications https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/cf51ad75-6e4b-470f-95ff-b98a44149623/Frame+5.jpg Work - Designing a Digital Experience for Injectable Medications https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/f76da3ac-9ed4-4da3-8049-ca68a5889cd2/Frame+2.jpg Work - Designing a Digital Experience for Injectable Medications Visual sitemap https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/ee26a434-4d34-4c84-b68d-1d031b90cfbd/multiple-fresenius-kabi-simplist-website-homepage.jpg Work - Designing a Digital Experience for Injectable Medications Homepage updated to feature Important Safety Information (ISI) prominently within the product line of sight. https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/768304a2-353a-4f63-b833-e615e5131d63/multiple-fresenius-kabi-simplist-website-morphine.jpg Work - Designing a Digital Experience for Injectable Medications https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/5fef8c9a-5295-441b-b0b8-9f5609b23082/Frame+3.jpg Work - Designing a Digital Experience for Injectable Medications Key insights from a client working session. https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/ccae1114-292d-45ab-b65e-a15b94e0d8f1/multiple-fresenius-kabi-simplist-website-manufacturing.jpg Work - Designing a Digital Experience for Injectable Medications About pages https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/a7ba8fff-aa33-4c54-b557-4645d7352a5f/Frame+4.jpg Work - Designing a Digital Experience for Injectable Medications https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/66192c06-4da8-441b-8dbd-1d4b3629e3a8/multiple-fresenius-kabi-simplist-website-pharmacy.jpg Work - Designing a Digital Experience for Injectable Medications https://allinashleib.com/work/do-it-best-ecommerce monthly 0.5 2026-04-03 https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/be48eec6-8268-4daf-8e4b-6965edc5bb37/Frame+13.jpg Work - Scaling Commerce for a 3,000-Store Co-op Facilitated a 2-day in-person discovery workshop with cross-functional client stakeholders to align on goals, surface priorities, and define project success criteria. https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/2d988887-f68d-4b0b-bef7-04f08bbfcc2b/Frame+45.jpg Work - Scaling Commerce for a 3,000-Store Co-op Built and scaled an accessible, reusable design system across U.S. and India teams, reducing inconsistencies and accelerating feature delivery. https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/5c776acb-17b5-4af2-ac34-0bb4cfbb952b/Frame+14.jpg Work - Scaling Commerce for a 3,000-Store Co-op Toolkit extension with component variations and pattern guides. https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/7583fe72-91fb-417e-80e9-f7218599c60f/Frame+43.jpg Work - Scaling Commerce for a 3,000-Store Co-op Produced mid-fidelity wireframes to test and refine the design system. https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/3b46e1b3-8ba6-4d15-8e77-dd4896ea72a4/ps-DIB-dib-homepage-component.jpg Work - Scaling Commerce for a 3,000-Store Co-op Flexible header solution that accommodates both DoitBest.com and member sites. https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/08abcf7e-6afb-4270-85d7-7eb61a2828ab/ps-DIB-navigation-component.jpg Work - Scaling Commerce for a 3,000-Store Co-op Navigation https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/0efab52f-74dc-4293-8303-790658f3a9d5/ps-DIB-PLP-component.jpg Work - Scaling Commerce for a 3,000-Store Co-op PLP https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/b20863ac-6308-49a4-925b-6df219200b44/ps-DIB-dib-PDP-component.jpg Work - Scaling Commerce for a 3,000-Store Co-op PDP https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/68b0fd6d-3d0e-4d7d-baaa-fa16a88c39da/ps-DIB-store-locator-component.jpg Work - Scaling Commerce for a 3,000-Store Co-op Dealer Search and Results https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/bedad909-4848-4ae8-957d-8103a1c34285/ps-DIB-hero-component.jpg Work - Scaling Commerce for a 3,000-Store Co-op https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/b711a4f2-c1d7-4908-a6a9-647ea6b34fb0/Frame+11.jpg Work - Scaling Commerce for a 3,000-Store Co-op Shoppers access Do it Best through the main site or member sites. Two personas and journeys were mapped to capture these distinct paths. https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/be9ef277-e13a-463f-82f1-0c4c5cf62bd4/Frame+40.jpg Work - Scaling Commerce for a 3,000-Store Co-op Evaluated the site through heuristic principles to identify pain points and opportunities for improvement. https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/65da880c-6dbb-40c2-b441-279190c745a8/Frame+15.jpg Work - Scaling Commerce for a 3,000-Store Co-op The Design System handoff included detailed component usage guidelines and requirements for designers, developers, and content authors. This was particularly valuable given the large CMS component, enabling authors (DIB & Members) to customize content effectively. https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/1e53b960-a4aa-4dea-8af0-553122e770c9/Frame+44.jpg Work - Scaling Commerce for a 3,000-Store Co-op https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/603e965b-af42-4b43-b57e-44c1063bb5db/Frame+46+copy.jpg Work - Scaling Commerce for a 3,000-Store Co-op As a co-op, the challenge was to create a unified customer experience across DoitBest.com and member sites while supporting individual branding. To address this, we needed a header design that enabled customizable navigation and content. https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/2a232e50-9c0e-4d05-9a0f-83012ba411e8/ps-DIB-member-homepage-component.jpg Work - Scaling Commerce for a 3,000-Store Co-op https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/a928d64a-cd0a-4a53-a3bc-56cb418d6503/Frame+38.png Work - Scaling Commerce for a 3,000-Store Co-op As E-commerce orders grew, member stores lacked a fast, reliable way to fulfill same-day pickup and ship-to-store orders, resulting in operational delays and friction.
The Pick & Pack App streamlined store fulfillment, enabling faster, more reliable same-day pickup and ship-to-store orders. https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/ea126501-5033-4810-bd83-11f1d633d92b/Frame+12.jpg Work - Scaling Commerce for a 3,000-Store Co-op https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/55a38452-3bce-40a7-a37c-8d50544bf42b/Frame+41.jpg Work - Scaling Commerce for a 3,000-Store Co-op Performed a competitive analysis to identify strengths, gaps, and differentiators guiding strategy. https://images.squarespace-cdn.com/content/v1/620699a23bb59c7041486b4e/7db5e881-b4ff-47f6-8d72-4af5ea1d19ff/ps-DIB-PLP-mobile-component.jpg Work - Scaling Commerce for a 3,000-Store Co-op Mobile